White-hat link building SEO is a great way to sky-rocket your traffic. To help, we’ve thrown together some top tips on how you should be building links to your website using techniques common in SEO Sydney.

  1. Link roundups – daily, weekly, or monthly blog posts that link to already existing content…

Find link roundups in your industry by pairing your keyword with phrases like “link roundup” or “Best of” or “This Week”. You can search these in combo on Google itself to find a link of high quality link roundups, and find you the right people to speak to.

Keep it casual and let them know you’ve got relatable content, and suggest that your post would be fit to include in the next roundup.

  1. Broken link building – another effective SEO linking strategy is this.

Broken links are dead links that usually lead to an error page, and may come about when a webpage author has deleted a page, have an incorrect URL, or haven’t correctly updated their URL. Whatever the reason, there’s missing content and a free spot.

This is where you come in. You can offer value to someone else’s website in exchange for that sweet, sweet link. Find a site you want to build your SEO link from (again, you can do this by popping your key terms straight into Google), and run it through a broken link checker like Google Chrome’s ‘check my list’ extension.

All the broken links on a page will be highlighted. Let the site owner know this information, and while you’re at it, propose to put your content in place of the missing links. Simple.

  1. Blogger/reporter source – ranking in that first page of Google is a tough gig, and if you want to do that today, SEO strategies need to get on the same page (literally) as credible news and blog sites.

The good news is, this is easier than you may think. Free online services help connect bloggers and journalists, with those seeking links. Send the authors a pitch and once you have an in, you can build quality links from major news sites.

  1. .Edu resource pages – another powerful SEO link opportunity is from university pages, many of which have resource links, or lists of external material to support student learning. One could be a link to a separate webpage with a diagram or image that is a simplified version of a concept being studied.

Again, you can find these for your campaign by popping the relevant key term in to Google together with terms like “site:edu” and “resources”. Once you find a page that you think your content would complement, make contact with the coordinator of that educational page.

While there tends to be a small percentage of these that manage to obtain SEO content links from these sources in the end, if you manage to get them, they are so worth it. You will see a massive boost in your Google ranking.

  1. High-quality images – generic images for the sake of providing some relevant visual are all well and good for your SEO content, but what will put you ahead of the curb is providing your own copyrighted, high-quality images. These could be diagrams, illustrations, photographs or infographics.

Images are another wealthy resource when it comes to building SEO links. Be sure to embed the link to your page in the image itself, and always remember to tag! This will make it clear to Google where to store the image, and what to group it with.

You can also find websites that use these images and ensure they are giving you credit for this, in the form of that sweet, sweet link.



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